World of Asphalt/CONEXPO-CON/AGG


We are looking forward to seeing everyone at the CONEXPO-CON/AGG 2020 at booth GL20901 in Las Vegas on March 10-14, 2020. To highlight women in the construction industry, WofA has partnered with other forward-thinking organizations to host women-focused events. 

WofA, in partnership with the Association of Equipment Manufacturers (AEM), is hosting:

  • Networking Mixer (Tuesday, March 10, from 5:00 – 6:30 p.m.): Come meet other Women of Asphalt and mingle at this fun, informative, lively event. (More information on how to attain tickets for this event to follow at a later date.)

CONEPO-CON/AGG 2020 has partnered with WofA and the National Association of Women in Construction (NAWIC) to host the following events.

  • Genders on the Jobsite Breakfast (Wednesday, March 11, from 9:00 – 10:30 a.m.): Join us for a continental breakfast as we explore how women experience job site opportunities and challenges. Whatever your pronoun, the discussion will explore how everyone has a role in keeping job sites productive and safe for all workers. Expect a candid interview dialogue between national diversity advocate Vicki O’Leary and documentary film maker Lorien Barlow.
  • Ask the Influencers — Panel Discussion & Meetup with Instagram’s Most Popular Construction Minds (Wednesday, March 11, from 3:15 – 4:15 p.m.): This panel discussion and networking event will feature Missy Scherber of T. Scherber Demolition & Excavating, Aaron Witt of BuildWitt, Keaton Turner of Turner Mining Group, and Stacey Tompkins of Tompkins Excavating, plus numerous other influencers in attendance. The panel will answer your most pressing questions on using social media to recruit new hires, developing your corporate values and culture, taking your marketing to the next level, and the changing face of the construction industry.
  • Widening Your Workforce Executive Lunch Forum (Friday, March 13, from 11:30 a.m. – 1:00 p.m): This session will feature a female executive panel offering insights on how to open the door to a wider workforce base. The moderator will engage the audience through brief interactive peer to peer discussions, as well as questions for the panelists and idea sharing as we explore how we make our culture match the needs and wants of our changing workforce.

To purchase tickets for the above breakfast, panel discussion, and lunch forum and to learn about other events at the show, please click here.

We hope to see you there!


For the second year in a row, Women of Asphalt held their annual event in conjunction with World of Asphalt. Activities kicked off on Tuesday afternoon with a panel discussion featuring five exceptional ladies: Jess Hughes (Superior Bowen), Dr. Becky McDaniel (Purdue University), Amy Schumacher (The Heritage Group), Isabell Troxell (Ajax Paving), and Marquisha Williams (Milestone Contractors). The room was filled to capacity as Dr. Rita Leahy moderated a lively conversation highlighting recruiting and retaining women, the benefits of having a mentor, and advice for ladies just starting out in the industry. The floor was then opened to a Q&A session during which many in the audience shared personal stories including working for and with women during their careers.

Immediately following the panel discussion activities moved back to the tradeshow floor for what has quickly  become the “can’t miss” event of the week, the Women of Asphalt Networking Mixer. We had a record attendance at this year’s event (almost 400 attendees!) which once again featured a photo booth and props, an open bar, and WofA swag (cups, trucker hats, and the coveted souvenir t-shirt). The mixer provided a fun and informal atmosphere to engage with other men and women within the industry and educate attendees about the goals of Women of Asphalt.

A third event was added to the agenda this year. We were honored to have Sarah Fisher as our Keynote Speaker on Wednesday morning. Mrs. Fisher is an accomplished IndyCar driver and business woman. She shared her experiences and keys to success working in a male-dominated industry.

To view our very generous sponsors, please click here.


Thank you!

Thank you to everyone who supported our inaugural event. Women of Asphalt made their debut at World of Asphalt in Houston, Texas, in March 2018. We had a tremendous turnout (see pictures below) at the mixer on Tuesday and lively conversation at the round-table discussion on Wednesday. This was the first of what we hope will become a tradition: bringing together and celebrating WOMEN of ASPHALT.

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