Women of Asphalt Day March 25-27, 2025! 

March 26-27, 2025 | World of Asphalt | St. Louis, MO

 

Join us at Women of Asphalt Day 2025 for an empowering experience featuring dynamic programming, inspiring speakers, and unparalleled networking opportunities designed to elevate women in the asphalt industry.

 

 

What to Expect

  • Opening Session: Own Your Career Development: Led by Mickey Scherer, CRH Vice President of Leadership Development, this session provides actionable insights on career advancement.

  • Keynote Speaker – Jennifer Bardot: CEO of the GRIT Community and six-time #1 bestselling author, Jennifer will share her GRIT framework—Growth, Resilience, Intention, and Tenacity—to help you lead with confidence and overcome challenges.

  • GRIT Panel Discussion: Industry leaders discuss resilience, leadership, and professional growth.

  • Cat VR Simulator: Experience Caterpillar's Virtual Reality Simulator, offering hands-on equipment training for members.

  • Networking & Breakfast: Start the day with a complimentary breakfast and connect with industry professionals in a supportive and empowering environment.


Register Today!

  • Event Registration: Secure your spot now!

  • Optional Networking Reception: Expand your connections in a relaxed setting. (Additional fee and registration required!)

  • Sponsorship Opportunities: Support the mission of Women of Asphalt and gain valuable exposure.

Why Attend?

Women of Asphalt Day is more than an event—it’s an investment in your future. You’ll walk away with leadership strategies, professional development tools, and connections to help drive your career and company forward.


Speakers

Wednesday - Opening Session

 

Mickey Scherer, Vice President of Leadership Development at CRH

As Vice President, Leadership Development, Mickey spearheads the Global Frontline Leadership Program impacting the development of over 10,000 frontline leaders worldwide. Mickey’s passion for helping others to reach their potential and identifying top talent across the organization has contributed to the success of the Frontline Leadership Program and positioning the company as an employer of choice in the industry.

Mickey joined CRH in 2007 as the Regional Vice President for the Great Lakes Region.  Most recently she was the Vice President, Talent and Leadership Development for CRH Americas.  Prior to joining CRH, Mickey was Vice President, Human Resources for Midmark Corporation, a medical device and equipment manufacturer. With a background in organizational development, succession planning, leadership development and performance management, Mickey has over thirty years of experience in talent management.

Mickey holds a bachelor’s degree from Bowling Green State University and a Masters in Positive Organizational Development & Change from Case Western Reserve University. Additionally, she is a DDI Master Facilitator, SPHR and SHRM-SCP certifications, member of SHRM and ATD, and is certified in Appreciative Inquiry. Mickey resides in Columbus, Ohio.  She has two grown daughters, one living in Atlanta, GA and the other in Columbus, Ohio. 

 

 Thursday - "Living with GRIT" Keynote Session

Jennifer Bardot, MA, MS

CEO and Founder of GRIT, six-time #1 Bestselling author

Jennifer Bardot, CEO Founder of G.R.I.T.. Six-time #1 Bestselling international Publisher, Author, Mentor anthology curator of books found at Target, Walmart & Barnes and Noble supporting over 240 women to become published authors. Earned her BA in Business Administration, dual master’s Degrees in Secondary Education Counseling and Private Practice Therapy. She holds certificates Dare to Lead Trained by Brene` Brown, Coro Women in Leadership Class 72 & Leadership St. Louis by Focus St. Louis. Jennifer was named top business banker six months into her banking career. Made the cover of St Louis Small Business Monthly as 2021’s Top 100 person to know to help grow, which was the first for any Enterprise Bank & Trust employee. Awarded President’s Circle by Enterprise Bank & Trust. Completed the Willis Towers Watson SheLeads Program. Founder of GRIT Community a virtual women’s leadership group with over 1,3k members and over 100 paid members. Was named by Associated General Contractors National top volunteer in 2021 and AGCMO Top volunteer receiving the AGC1ST Award in 2021, & 2022. National Women in Construction named Jennifer most Influential women in 2024. Served as a STL Dancing with the Stars in 2025, Two-time top Titan Award winner in 2024 & 2025. Served as a Leukoma and Lymphoma visionary in 2024 and is now on the leadership board. She co-leads a Women’s Leadership column through SBM highlight female leaders with our community 2024 & 2025. She is an inclusive community builder who is passionate about supporting business owners, and female leaders in various industries and titles.

She is a dedicated mother, community connector, and outdoor adrenaline adventurer. Jennifer has a jewelry line called Jennifer Bardot signatures and a GRIT Product line in addition to her books, Grit Community Coaching Program and GRIT Community women's organization. 

Thursday - "Living with GRIT" Panelists

                                      

                   Debbie Novak                                                                    Heather Budwell

  Director of Materials Procurement at West Contracting                               Business Development Manager at FGM Architects

                                     

           Sarah Finley                                                            Julia Yank

Client Services Manager at Lochmueller Group                                    President  at Taylor Roofing

 

 

 

Member Guide:

2025 World of Asphalt-Women of Asphalt Day Event Guide

Looking to sponsor Women of Asphalt or Women of Asphalt Day?  Check out partnership opportunities HERE

 

Refund Policy: Full refunds available 31+ days before the event. No refunds within 30 days of the event.

Want a glimpse of what’s in store? Watch our 2024 Women of Asphalt Day highlights here.